品牌故事：在广州二沙岛奇异庄园品尝新西兰美酒

    奇异庄园诞生于追求自然、健康新生活方式的世界风潮中，名字的灵感源起于新西兰的奇异果。1904年，女校长伊莎贝尔从中国将猕猴桃种子带回新西兰，经过一个多世纪的发展，以奇异果为代表的新西兰食品与饮品，已成为高质量食品的全球性基准。作为新生活方式的引领者和传播者，奇异庄园致力于将最优秀的新西兰产品介绍到中国市场，并最终走向全球。

作为新西兰进口葡萄酒在中国市场的积极推动者，奇异庄园与新西兰各葡萄酒庄保持紧密联系，迄今为止，已成为巴比（Babich）、马纳（Matakana）等10余家新西兰葡萄庄园的中国代理商。2008年，奇异庄园携全球先进的连锁管理经营模式，拉开了在中国地区发展的序幕。在北京、广州等中心城市建立了旗舰店，并与各区域代理商合作，先后进入上海、沈阳、昆明等主要城市，以连锁专卖店、特许加盟店、专柜等多样化形式，为中国消费者带来快捷便利的购买方式。

2009年初，奇异庄园葡萄酒连锁（中国）机构在广州设立，主要负责奇异庄园在中国市场的品牌管理、战略发展、市场开拓和营运等事务。商业实力与智慧为奇异庄园带来更大的成长空间，也赢得更多合作伙伴的信赖。在不远的将来，奇异庄园将成为新西兰产品在中国市场的全面导航者。

CHATEAU KIWI，NEW ZEALAND WINE CHAIN SHOP

Chateau Kiwi was established amid worldwide frenzy for a natural and healthy lifestyle and got its name from the kiwifruit. For New Zealand it all started in

1904 when a school teacher by the name of Isabel Fraser returned from China with a supply of tiny black seeds of Chinese Gooseberries. With the development of a century, New Zealand foods and drinks have become the global benchmark for high quality food with the kiwifruit as the signature. As a pioneer and promoter of a brand new lifestyle, Chateau Kiwi is dedicated to introducing the best of best New Zealand wines to China and across the world.

As an active player to promote New Zealand wines in China, Chateau Kiwi has worked closely with various New Zealand wine estates. Today, Chateau Kiwi has taken care of the China market for more than 10 brands such as Babich, Matakana, and etc. In 2008, Chateau Kiwi began its expansion effort by adopting world level franchise management techniques. The company has set up flagship shops in Beijing and Guangzhou, and then penetrated into markets in China's major cities like Shanghai, Shenyang and Kunming by partnering regional agencies. In China, consumers can reach New Zealand wines easily at exclusive shops,franchise shops or exclusive booths nationwide placed by Chateau Kiwi.

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